Today, Greenpeace USA launched a new campaign that mocks the American Petroleum Institute’s (API) “Vote 4 Energy” advertising initiative. API’s multi-million dollar campaign, which launched this week, is advocating for more drilling and hydraulic fracturing in United States. Watch the ad below:
In a parody of API’s ad, “oil executives” say they vote for: “freedom,” “prosperous American liberty jobs for freedom,” “oil spilling,” and more. Although, Greenpeace’s mocking ad simply follows the template API used when filming the commercials last month.
In December, the Checks and Balances Project (C&BP) and Greenpeace both answered an open casting call for an API commercial shoot. API’s Energy Citizens campaign sent an email asking for “all ages and races to express their views in a Commercial Spot on American Made Energy!” Instead, Deputy Director Gabe Elsner got an inside look at how the oil and gas industry communicates with the American public through the creation of public-facing materials. (Read about Greenpeace’s action at API’s commercial shoot here and on Yahoo! News here.)
C&BP’s experience at API’s commercial shoot calls into question the credibility of the oil and gas industry’s advertising campaigns that supposedly demonstrate grassroots support.
Update: Greenpeace has also launched a “Vote 4 Energy” website also parodying API’s campaign.